01 / 06
Strategy
Planning, brand platforms, cultural insights.
Africa
is
Rising
Let’s talk about your brand
Pan-African communications group. Born in Casablanca.
© Bestbe Models / Pexels (photo source, new tab)
02 / 06
Creative
Ideas, 360° campaigns, brand identities.
© Shurhabil Bukhari / Pexels (photo source, new tab)
03 / 06
Media
Planning, buying and multi-market performance.
04 / 06
Digital / Data
Social, content, CRM, e-commerce, data.
© cottonbro studio / Pexels (photo source, new tab)
05 / 06
Public relations
Influence, earned media, reputation.
06 / 06
Events
Experiences, launches, field activations.
Your Rise
A brand that rises makes the difference.
Work
Brands on the rise
A selection of work from across the network: the challenge, the answer, the markets.
Markets
11 countries. One governance.
Local expertise, central leadership — every campaign brings together the best of the network.
Views from the network
MAD Takes
- In Africa, people don’t buy local out of patriotism African consumers don’t buy local out of duty. They buy local when local deserves to win.
- Just because it works in Lagos doesn’t mean it will work across Africa A model that works in one African capital is not a recipe for the whole continent: what should travel, and what should change.
- In Africa, the competitor you’re not watching is often the one beating you In Africa, the competitor you’re not watching is often the one beating you.
